Adapting to Global Market Challenges

With 25 years of experience in the mobile technology sector, Mary Clark knows how to adapt to constant change while successfully advancing the use of global insight to better understand consumer desires.

As chief marketing officer for Syniverse, Clark leads product marketing, corporate communications, branding, digital strategy, strategic events, and industry relations. The company connects mobile service providers, ISPs, enterprises, and app providers in nearly 200 countries.

Over the years, Clark has been instrumental in helping operators recognize and successfully adapt to ever-present market challenges, drive revenue, and deliver seamless consumer experiences. She has helped shape the future of the mobile industry by working with service providers and enterprises to adapt to market challenges and is known for successfully bringing teams together to achieve and overcome obstacles.

Earlier this year, she led research across eight countries to measure consumer attitudes toward mobile privacy and how it affects the ability of brands and operators to offer personalized services. The data revealed that the majority of consumers don’t trust brands to safeguard their data, and Clark is working with industry experts to overcome privacy concerns.

As an influential female C-level executive in a male-dominated industry, Clark serves as a role model for the next generation of female talent. She actively shares advice with other women within her networks to help propel their careers. Her colleagues say she is passionate about encouraging women to have the mindset of a business owner and not just a member of the business. When asked about the important qualities of a woman leader, Clark said self-confidence tops the list.

“The belief that that you can do anything can lead you to accomplish things out of a sheer force of will,” she said. “I’ve learned how to overcome adversity by not focusing on adversity, but by focusing on doing the job as well as possible. To be successful, women should focus first on getting the job done, whatever it is, and make excellence in their performance their biggest priority.”

As a result of her role in advancing the use of insight to better understand consumer desires, Clark has been widely recognized across the technology sector. Among her numerous accolades, she was recently named among the Top 50 Most Powerful Women in Technology by the National Diversity Council, identified among Mobile Women to Watch in 2016 by Mobile Marketer, named to the 50 CMOs to Watch by Global Telecoms Business, and recognized among the Most Innovative CMOs in the World by Hot Topics.