As senior director of marketing for Olo, a restaurant industry disruptor that helps more than
180 restaurant brands maximize revenues by delivering faster, more accurate and more personal service to 50 million customers nationwide, Jackie Berg works at the forefront of the digitization of restaurant operations. Driven by her mantra, “Make marketing that people love,” Berg employs a data- driven mentality to deliver value to customers and implement initiatives that educate, build interest, and strengthen client relationships.
Since joining Olo in 2014, Berg has been instrumental in driving company growth and shaping strategic vision. Her long-term marketing program helped to unlock more than $2 million in new business in 2015—a 200 percent increase over the prior year. Her work has increased interest in digital ordering and in Olo by 80% on year- over-year web and social traffic.
The company’s content marketing has an average 40–62 percent email open rate and Olo reaches 50 million consumers with its white label technology. Berg also shares her time, talent and experience with the students she mentors at Pace University, her alma mater.
“As an LGBT woman, I’ve met many people who have taught me why diversity is so crucial,” says Berg. “Diversity means a truly equal playing eld, regardless of what you look like, where you grew up, how much money you have, what school you went to, who or what you worship, or who you love. ere are many challenges to overcome and we must be active to ensure that more women and people of color have a seat at the table.”
Berg offers professional women this advice: “First and foremost, support one another. Remind yourselves every day that we are all more alike than different, and that we’re all looking for the same happiness and fulfillment in life.
If you’re going through a challenging time, keep going. Looking back, I am happy to have pushed through some difficult career moments without taking the easy way out.”
