Innovative Marketing Performance Expert

Bonnie Crater’s decades of success in Silicon Valley are a testament to her business acumen, drive for innovation, and leadership skills.

As president and CEO of Full Circle Insights, she helps companies optimize their sales data and innovate their CRM efforts. The company assists clients in learning how their marketing campaigns influence pipeline and revenue, obtain metrics across sales and marketing platforms and ensure their marketing data is rock solid. Earlier this year, it released Campaign Attribution, a groundbreaking analytics solution that measures campaign performance and marketing impact on revenue.

Crater’s colleagues say she’s a thought leader and innovator, using her position and networking abilities to advocate for diversity and champion opportunities for women in the technology sector. She has built a unique company culture that prioritizes the team and emphasizes work-life balance. She’s also committed to making a difference through charitable endeavors, while still finding time to excel in athletics, including tennis and polo.

Prior to founding Full Circle Insights, Crater was a five-time vice president of marketing and an executive at some of the best known software companies in the world, including, Oracle Corporation, Netscape and Genesys, as well as several other Silicon Valley start-ups. A ten-year veteran of Oracle and its various subsidiaries, Crater served as vice president of its Compaq Products Division and also vice president of its Workgroup Products Division.

Crater has been named among the 100 Most Influential Women by the Silicon Valley Business Journal for multiple years. Among her many other accolades, The Sales Lead Management Association has also named her one of the 20 Women to Watch in sales lead management.

A strong believer in equal opportunity and corporate social responsibility, Crater was a key participant in the 2015 Women Investor Summit. She has challenged her peers to interview women for senior level positions by pledging to uphold a requirement that companies interview women for open senior level positions, which is modeled on the NFL’s Rooney Rule.

She serves on the board and chairs the Science Committee at the Bay Area Lyme Foundation, an organization she co-founded seeking a cure for Lyme disease. Crater holds a BA in biology from Princeton University. Words she lives by are “family first, job second, hobby third.  But you have to do all three.”