Diversity and Inclusion is front and center for this successful leader
Smita is an award-winning CMO currently running marketing at SimplePractice – a leading health tech company. She is a seasoned, globally experienced executive with expertise in B2B and B2C marketing, revenue generation and brand transformation at top tech brands – GoDaddy, PayPal, Intuit, and Visa.
Smita has demonstrated expertise in growth marketing, product marketing, pricing, analytics, lifecycle marketing, PR, brand management, and internal creative agency management. Since starting with SimplePractice right at the cusp of the IPO, Smita has helped grow revenue by upwards of 2X to $220M and more than doubled the customer base. She transformed the marketing function, grew the budget by +300%, successfully recruited functional leaders, and scaled the team by 2.5X to 60+ marketing professionals. The team’s work has won the prestigious Digiday award and nominations for the Webby.
Prior to SimplePractice, Smita led growth/ go-to-market for all SMB products at GoDaddy in the US, with revenue of ~$3B and a marketing budget of $175M. She has held leadership positions at Visa, PayPal and Intuit. At Visa, Smita led digital marketing for Visa Signature, a $186B payment volume credit card business.
Smita has built and led teams of 150+ in highly matrixed, cross-functional organizations across the US, India, Europe, and South Africa.
Recognized as a highly influential and inclusive leader with the ability to inspire teams to deliver outstanding results within complex organizations, Smita is deeply passionate about women’s leadership, diversity, and inclusion and prioritizes keeping DEI front and center in her hiring and leadership. She has been recognized as one of the Top 50 CMOs in the US by the National Diversity Council.
