Empowering the Next Generation
Throughout my career, I have had the privilege of leading the marketing and brand functions at multiple luxury lifestyle brands and simultaneously, building a substantial track record of success. Through these experiences, I have developed a passion for creating and driving brand awareness, defining and enhancing brand positioning, and reinvigorating brands through innovation.
Having worked with both emerging and established brands, I get most excited about celebrating the uniqueness of each brand and making a deep emotional connection with the consumer. Engagement with both internal and external audiences, coupled with a carefully crafted marketing and brand strategy, is central to a company’s success. Having the opportunity to lead teams to do just this is personally and professionally rewarding, and what has shaped me into the leader I am today.
A past project that was especially meaningful to me was Neiman-Marcus’s Make Some Noise campaign. The campaign was an important shift for Neiman-Marcus, as the brand focused on the next generation of consumers. The Make Some Noise campaign was a celebration of women using their voices to lead the way forward. This project was so important, because it was all about championing women and connecting with both the core customer and the next generation.
While there are many functions that exist within the marketing department, and thus a wide array of talent, I strive to create an entrepreneurial and collaborative environment and approach to business initiatives, ensuring that my team feels connected to the mission and greater goal of the company. It has been my personal goal to support the growth and development of my team. I work to foster an environment that encourages team members to share results, successes, and learnings to ultimately make everyone feel respected and valued. Throughout the years, I have learned that behind every great leader is a team of smart, dedicated individuals, and I have been fortunate to have incredible teams at each stop in my career.
I am extremely passionate about my role as a female leader. It is really important to me to pave the way for more female leadership, so I am empowering and cultivating the next generation of female leaders. I consider it a privilege to do so.