Global Executive Accelerating Digital Transformation

As chief digital officer and general manager of Hewlett Packard Enterprise’s (HPE) Software organization, Caroline Tsay is an expert at developing innovative products and services, building new customer bases, and scaling businesses through data-driven marketing and sales models.

Tsay is a global executive known for rapidly building successful businesses for top technology companies. Particularly those involving new business models, consumer and enterprise technology, and data-driven digital marketing. Within a short period of time, Tsay created a new line of business, brought in new customers, and generated a new pipeline of revenue at HPE.

She joined HPE in 2013, and built an organization with new talent from companies like Google, Atlassian, Yahoo!, LinkedIn, Salesforce, and Adobe. Leveraging innovative experiences, Tsay and her organization have built an entirely new web and mobile platform simplifying software purchases, changed marketing mix and execution, brought discipline to using data to drive decisions, and implemented a highly responsive sales model.

Tsay joined HPE after six years of product leadership as a Senior Director of Search and E-Commerce at Yahoo!, where she launched consumer innovations that drove 500 million daily visits and $3.5 billion in revenue. Prior to Yahoo!, she spent three years at IBM as a senior consultant focused on providing supply chain solutions to clients in the retail, high tech, and travel industries.

Tsay serves on the Board of Directors for Rosetta Stone and Travelzoo. She participates in the venture community as a mentor to founders of enterprise focused startups selected by The Alchemist Accelerator. She also has a passion for mentoring women pursuing technology focused careers. She holds a BS in computer science and MS in management science and engineering from Stanford University.

Among her many accolades, Tsay has been recognized as The National Diversity Council’s Top 50 Most Powerful Women in Technology and Silicon Valley Business Journal’s 40 Under 40.